![]() The book has been called one of the most influential books of the decade. His first book, The Tipping Point, has sold over a million copies. Malcolm Gladwell has been called a marketing god. If you don't know what thin-slicing is, what it means, and how it works-then read on. ![]() They are rapidly deciding, often unconsciously, whether your message is credible, whether you can be trusted, and whether they should take your call, read your collateral or browse your Web site. Right now, your customers are thin-slicing your offerings, your Web site, and your marketing communications. You are quickly judging, often in seconds, whether it's worth reading on. ![]() ![]() You are probably "thin-slicing" this article right now. ![]()
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